Education Fair Planning Kit | The Institutes

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Education Fair Planning Kit

Tips and resources for a successful educational fair 

An educational fair is a great way to celebrate both your employees’ achievements and your commitment to professional development. Host a hands-on insurance education fair with these tips:

Before the event

  • Four months prior: choose a location that is highly accessible and large enough to accommodate the anticipated attendees
  • Three months prior: if needed, order any door prizes, giveaways, recognition gifts, catered food, or other employee incentives that may help encourage attendance
  • Two months prior: locate and set aside your booth and event materials such as table, chairs, tablecloth, promotional flyers and posters, and audio-visual equipment
  • Six weeks prior: contact Sharon Richmond, at the Institutes, for any educational material you may need
  • One month prior: inform your team about the fair with these downloadable email templates that you can customize and promote through your employee communication platforms such email, blogs, social channels, posters, and text alerts

During the event

  • Recognize employees who have achieved an educational milestone with reserved seating, certificates, or letter of recognition from senior management
  • Be sure to have copies of The Institutes’ catalog printed out and ready to distribute
  • Take photos of attendees and honored guests
  • Distribute door prizes, giveaways, or other employee incentives

After the event

  • Send out a company email/newsletter or other employee communications to thank all participants, summarize event highlights, and showcase event photos
We want to ensure that your educational fair is a big hit within your organization. If we can support your event in any way, please reach out to Sharon Richmond ( In your email, be sure to include the date of your event, materials you may need, and the estimated number of attendees.