Associate in Personal Insurance (API™)

Gain the practical, real-world skills you need to increase your confidence in working with upper management, supervisors, peers, and clients through The Institutes' Associate in Personal Insurance (API) designation program. The program will provide you with a thorough understanding of the personal lines business, including underwriting, marketing practices, the personal insurance environment, personal insurance profitability, the product development process, and portfolio management.


The Institutes are formalizing the process for CPCUs to report their continuing education activities. Learn more.

Now Available: Check out the newest edition of our catalog for information about the latest educational offerings!

New: Learn the fundamental characteristics of captive insurance with our Captive Insurance Fundamentals course! Register now.