Try API for Free
Sample the all-new API with this 30-45 minute free micro-course to make sure it’s the right fit for you.
Sample API for Free
Free Micro Course
Online API Micro-Course
- Topics
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- Examining Personal Insurance Products
- How Technology and Data Analytics Have Transformed Personal Lines
- Assessing Personal Risks
- Establishing Goals for Personal Insurance Underwriting Profitability
- Applying the Reunderwriting Process to a Personal Lines Portfolio
- Average Completion Time
- 30-45 Minutes
Gain On-the-Job Skills
See what skills you’ll gain from the online Associate in Personal Insurance (API).
What You’ll Gain with an API
- Apply various personal lines marketing strategies so you can successfully promote the right products and services to your customers.
- Make informed business decisions that positively impact the bottom line by effectively analyzing the factors that affect pricing and profitability.
- Ensure your organization maintains a competitive edge through an enhanced understanding of how emerging technologies are changing the personal lines market.
- Analyze the potential costs and benefits of developing and marketing new personal lines products to help maintain your organization’s financial strength.
- Gain a more complete understanding of how rates are established to help you maintain profitability within a personal lines portfolio.
Score Higher With Exam Prep Tools
Learn more about the proven exam prep materials included with your course.
Score Higher With Our Exam Prep Materials
Printable Study Outline
Perfect for taking notes, the printable study outline has key points for each assignment and review questions (and answers!) to help you test your knowledge as you move through the course.
Practice Quizzes
Quickly see where your knowledge gaps are with online practice quizzes for each assignment and for the full course. You can take them as many times as you want!
Simulated Exam
Designed to give you the full experience of your final exam, the simulated exam is a timed exam that you can take only once. It mimics the exam structure and level of questions you’ll find on the actual exam. Students who take their Institutes simulated exam pass their exams at higher rates than students who don’t.
Discussion Boards
Better understand how concepts you’re learning apply to real-life, professional experiences by connecting, gaining tips, and sharing best practices with other individuals in your field.
Flashcards
Test yourself on key terms with flashcards that help you fit studying into your busy schedule.
API at a Glance
Gain skills you can use right away with the API designation. This program includes:
- 3 courses, plus ethics
- 9-12 months to complete
- Virtual exams for all courses
- Mailed diploma upon completion
Ready-Made Career Skills:
- Personal Insurance
- Personal Lines Auto
- Product Marketing
- Pricing Strategy
- Portfolio Management
- Product Lines
- Profitability Improvement
Build your foundation in personal insurance:
- API 320: Evaluating and Underwriting Personal Lines Risks
- API 321: Effectively Managing a Personal Lines Portfolio
- CPCU 555: Advancing Personal Insurance Products
Ethical Decision Making in Risk and Insurance is a free course that’s required for all designations, including API.
- Apply various personal lines marketing strategies so you can successfully promote the right products and services to your customers.
- Confidently evaluate personal auto and residential loss exposures to ensure producers and customers are making proper coverage determinations.
- Gain a more complete understanding of how rates are established to help you maintain profitability within a personal lines portfolio.
- Confidently explain auto and residential property coverage benefits so customers feel taken care of by the coverage you recommend.
Still Wondering if API is Right for You?
Here are some final facts to help you decide if this is the right designation for your role as well as your future career goals.
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Who should take API?
API is for anyone looking to build their skills and knowledge in personal insurance, including personal lines underwriters, line of business managers, claim adjusters, agents and brokers, and customer service representatives.
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Does earning this designation give me credit toward others?
Yes! Completing this program may earn you credit toward:
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Are there public classes available for this designation?
For select designations and courses, instructor-led classes are available both in-person and online. Find out if this designation has classes available near you.
Is a Designation Worth It?
If you have questions about whether to pursue a designation versus an MBA, why our students choose The Institutes Designations programs, or where to begin, we’ve got the answers! Download our guide, “Take Your Career to the Next Level,” to learn why a designation is worth the investment.
Not Ready for API? We've got you covered.
Try one of these to get started and gain the skills you need to advance your career.
Associate in Insurance
.Master insurance basics and gain the skills you need to grow your career and speak like an insurance pro in no time.
Insurance Essentials
.Gain a basic understanding of foundational risk management and insurance concepts and operations.