A New Look for a Trusted Industry Brand
The Institutes are excited to unveil our new brand look.
The great writer, Victor Hugo, once observed, "Change your leaves, keep intact your roots." We thought that
was good advice. After all, a logo is only a small part of what a brand is all about; brands are truly defined by
the quality and value of their products and services.
You’ll notice some changes here at The Institutes; changes to our leaves. But we’ve been serving the
industry for more than 100 years and we have very strong roots. Not only are we going to keep those roots, we’re
going to keep making them even better.
The Core of The Institutes´ Brand
We´ve built The Institutes’ brand on a strong foundation, including
Respected Technical Content
Our technical insurance content is the best in the industry. It´s the core of our corporate DNA. Expect to see
exciting new content and comprehensive revisions.
We know our designation and certificate programs are important to you and the industry; they´re important to
us, too. We will continue to confer the professional credentials our industry demands, including new ones like our
Associate in National Flood Insurance (ANFITM).
The Institutes´ research division, the Insurance Research Council (IRC), provides timely and reliable
empirical research to all parties involved in public policy issues affecting risk and insurance. Their
comprehensive, objective studies help policy makers and insurance organizations make more informed decisions.
The Institutes have built a reputation for quality over 100 years—no one can match that. And just as we have for
more than a century, we´ll work to continuously improve our products, processes, and service so they meet your
needs and exceed your expectations.
Our high level of customer service is simply a part of how we´ve always done business and it always will be.
The Institutes will give you knowledgeable and personalized service to help you achieve your unique professional
Making the Brand Stronger
We´re also continuing to innovate and make our products and services even better:
The industry´s professional development needs are changing and we´re constantly adapting to help meet
those needs, just as we have for the last century.
Traditional Print. Our textbooks and course guides remain the most popular way
to learn The Institutes’ technical content. We’re improving our print study materials to help you learn the content
Online Learning. We´re packaging our technical insurance content in
convenient online courses so both individuals and companies can fill gaps in knowledge quickly and cost-effectively.
Blended Learning. We know that people have different learning preferences.
Customers can combine traditional print and online learning solutions to create a blended delivery approach to their
self-study; we even offer specially priced packages.
Custom. No two insurance organizations are alike. The Institutes´ staff of
experts will work with your company to put together a learning solution that meets your unique needs.
We´ll continue to employ the latest technologies and best practices to ensure that we are able to provide you
with the knowledge solutions you need to generate the business results you require.
New Learning Solutions
Whether it’s a single new course, a designation program, a suite of online courses, or the newly-acquired CEU.com
business unit and its line of online continuing education (CE) courses, The Institutes are committed to bringing you
the products and services you need to be successful and achieve powerful business results. Browse our Web site to learn more about our newest offerings, including:
The Look of Our New Brand
The Institutes are excited to unveil a sneak preview of our new brand look. You´ll begin seeing our new brand
look and logo rolling out over the next few months.
The property-casualty and risk management industry knows us as The Institutes, for short. We´ve been calling
ourselves that for quite a while, too. So now we´re just making it official. It better reflects the responsive
and straight-forward way we do business
The name "The Institutes" also represents the combined brands of the American
Institute For Chartered Property Casualty Underwriters—which is our full legal name—and the Insurance Institute of
America. These are respected names in the industry; names that belong to us, names that we´ll protect. So you
can be assured that the diploma hanging on your wall will retain every bit of its value.
Our new brand positioning simply declares who we are and what we do. It evokes our history of and reputation as an
industry leader while focusing on the overall benefit to you, our customer:
The Institutes are the leader in delivering proven knowledge solutions that drive powerful
business results for the risk management and property-casualty insurance industry.
Just about every brand has a tagline. It serves as a quick reminder about what the brand means to you, the customer.
For The Institutes that reminder is:
"Proven Knowledge. Powerful Results.TM"
And here´s what it means to you:
Proven Knowledge. The Institutes have a history of delivering industry-respected
technical insurance content. You can trust us to provide you with the knowledge you need to be more effective and
Powerful Results. Additionally, the knowledge you gain from The Institutes—and
the decisions you make using that knowledge—will ultimately yield measurable and meaningful business results.
The four arrows in our logo are not simply a design element. The four arrows symbolize, in a dynamic way, The
Institutes and how we conduct business. Three arrows point inward to a common place—a convergence of needs, proven
knowledge, and collaboration. All four arrows also point forward to a goal, driving toward powerful business
(800) 644-2101 (U.S. and Canada)
(610) 644-2100 (Outside the U.S. and Canada)
720 Providence Road
Malvern, PA 19355-3433
Customer Service hours are Monday through Friday, 8:00 a.m. to 6:00 p.m. Eastern Standard Time.